There are 6-Steps between Product Inception and Launch…
Theodore Jr. introduces the process that each and every T. H. Carson & Sons Product goes through before it hits our stores, as well as the people involved in transforming an idea into a delicious product that you can take home with you.
Ideas have to start somewhere!
It used to be that all our concepts, flavours and spice blends, originated from my Father’s travel experiences in the States. He spent decades travelling throughout the Deep South, so long in fact that he forgot why he was there in the first place. Our current development process takes inspiration from our company’s heritage of pioneering and exploring the world of food.
Each year we select a group of Carson employees from across our infrastructure and send them to the a foreign land to source new flavours and ideas. Food technicians, packing managers and retail assistants leave their everyday job for a fortnight to discover and collect new ways of smoking and flavouring our signature cuts. They return with a bunch of new ideas and those are passed onto the men and women of our butchery team.
Meat Cut Selection
My Father formed solid trade deals with local farmers in our region of Scotland over fifty years ago – those business relationships are still intact today.
The beef, pork and poultry that we source from Scottish farms have been fed well and given good lives before being sent to the abattoir. It’s up to our butchers, working in tandem with our food scientists, to figure out what cuts of meat will work with our newly sourced flavours.
This process is never rushed. Each cut of meat within each animal has its own taste notes and these need to carefully matched with a balance of spices and seasoning, in order to not obliterate the natural taste of the meat. Once the spice mix and meat cut combination has been settled, the next step in the process is really what imbues the product with it’s Carson identity.
Smoke & Grill Formulation
Each country and culture has it’s own method of smoking meats.
In India, banana leaves and Tandoori ovens are used to embed their foods with a rich, sweet smoke. In the States, a variety of home-made contraptions are designed to imbue their steaks with rich wood smokes. Here in Scotland, we use a blend of aged Apple-Wood shavings to sweeten our cuts, before passing on the (almost finished) product to our team of food scientists.
We would never dream of selling our steaks and sausages without concise directions on how to cook them. We want our customers to be able to enjoy our products at their best – that means they need concise, clear instructions to follow, so they can give the meat the respect it deserves.
Sample Quality Control Testing
Just before putting our products into full-scale manufacture, a series of quality control checks must be made – to ensure that we adhere to the highest of health and safety regulations.
We have a small dedicated team of Food Technicians who put every morsel of our meat through highly scientific checks so that, when we push the go button on our new range of products, we can have absolute confidence in the safety of the meat we provide.
At this point, we always take the opportunity to involve the entire company in tasting and evaluating the new range. We have great faith in our employees here at T. H. Carson, they know meat and they’re not afraid to give us their opinion. If the product’s good enough for the men and women who work for us, then it’s more than good enough for the general public.
Packaging & Design Manufacture
Just before we send out our exciting new lines of sausages, steaks and patties – we now need to make sure that the food looks great on the shelves of our local village stores and in the fridges of the 5 bespoke butchers that are spotted around our great county.
This is where our wonderful team of designers begin their work, in tandem with our Packing Manager Ann-Marie Fenn (who’s freshly returned from her research trip to Goa, India) to ensure that the products we’ve worked so hard on can jump off the shelves and into our customers’ shopping baskets.
Of course, there’s not much point in releasing a new set of products without letting the public know – that’s where our SEO Liverpool Agency comes in. We work closely with this Northern company to ensure ease of proliferation in the market place, so that both our loyal customers, as well as potential new meat lovers, are fully aware of the new cuts of spiced goods that are about to enter their lives.
Retail Roll Out To Stores
When the day finally arrives for our new products to hit the shelves of select supermarkets (and our bespoke butchers), the teams are all exhausted after nearly a year of research, taste formulation, product testing and designing.
The finished products are cooked in-store and samples are prepared for our customers.
The T. H. Carson team all breathe a collective sigh of relief before turning their eyes to the rest of the world and wondering where we’ll be flying off to next to inspire our next line…